Future of Work
Can ‘We’ Work? Perspectives on WeWork’s IPO
WeWork combines an impressive trajectory with significant risk. Other public companies offer valuable insights about its business model, liabilities, governance, and valuation. Welcome to the desert of the real. Jean Baudrillard coined the term in 1981 to describe a world in which reality is a derivative of its representation — a
Is Starbucks is a Coworking & Toilet Operator?
The coffee giant is struggling with non-customers who only want to sit at a table and use the bathrooms. It should embrace them, for a fee. A few weeks ago, Starbucks was berated on social media for calling the police after one of its store managers was not able to
No Rent: Real Estate’s New Business Models
Emerging technologies will enable operators to monetize physical space in new and creative ways. Every day, each of us visits dozens of web sites and apps to access information and use various tools for work, communication, and fun. Most of these sites and apps are free. Online business models allow
Sharing Won’t Change Real Estate
Coworking and coliving are all the rage, but focusing on customers’ needs points to a much larger opportunity.
